EZ Outlet, a new eCommerce brand, set out to solve a common everyday problem—the need for more accessible and convenient power sources. Their patented product combines two electrical outlets, a built-in cellphone ledge, USB-A and USB-C ports, and a fully extendable design. With no other product quitelike it on the market, they knew fulfillment would be a critical part of their success—but finding the right 3PL wasn’t easy. 

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Many large fulfillment providers weren’t interested in working with startups, while smaller providers lacked the infrastructure to handle rapid growth. EZ Outlet needed a partner that could scale with them, whether they were shipping 10 orders a day or 25,000 a month.

After interviewing 15 different 3PLs, EZ Outlet chose Stride. Unlike larger fulfillment centers that turned them away or smaller ones that lacked capcity, Stride provided the best of both worlds—supporting them as a startup while ensuring they could scale without limitations. 

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“The team at Stride is responsive, organized, and pleasant to work with. When our orders skyrocketed after going viral online, they seamlessly scaled from a few shipments a day to a few hundred shipments a day. The team is very competent, which allows me to focus on other parts of my business—the less time I have to spend worrying about fulfillment, the better."

Kate, Co-Founder of EZ Outlet

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From the start, this partnership allowed EZ Outlet to stay focused on product development and customer acquisition—knowing fulfillment wouldn’t hold them back.

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The Viral Moment: 80x Order Surge

EZ Outlet launched with a consistent 10 orders per day—until an Amazon influencer featured their product. Within 48 hours, order volume surged to 800+ orders over the weekend.

By Monday morning, they needed to fulfill 80x their usual daily volume—fast. A surge like this can overwhelm fulfillment operations and create real consequences:

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Processing Delays and Backorders

When fulfillment providers aren't built to scale quickly, sudden demand can result in:

• Longer processing times that push back shipping dates
• Backlogs that create fulfillment delays
• Increased order cancellations as customers get impatient

In eCommerce, fast shipping builds trust. If you fall behind, customers notice—and they don't always give second chances.

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Shipping Bottlenecks

For brands selling on platforms like Amazon, on-time shipping is critical. Falling behind can lead to:

• Missed carrier pick ups
• Increased shipping errors
• Amazon penalties for late shipments

One late shipment doesn't just impact that order—they can lead to lower marketplace ratings, fewer conversions, and lost revenue.

Inventory Mismanagement 

A sudden influx of orders can wipe out inventory faster than expected, leading to:

• Overselling and cancelled orders
• Stockouts that cut off momentum
• Poor forecasting for future production runs

Selling out sounds like a win, but running out of stock too soon means lost revenue and momentum. 

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The Solution: A Fulfillment Strategy Built for Growth

Instead of scrambling to respond, Stride was able to absorb the spike using the same systems and team already in place.

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Flexible Warehouse Operations

Our team adjusted priorities, pick routes, and batch flows to optimize for volume—without pausing operations for other clients. This ability to flex without disruption is built into how our warehouse runs every day.

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Real-Time WMS Integration

EZ Outlet’s orders flowed directly from Amazon into our Warehouse Management System (WMS), enabling real-time order processing, live inventory tracking, and faster shipping label generation. No manual syncing. No slowdowns.

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Inventory Management That Prevented Overselling

We tracked stock levels live throughout the spike, helping EZ Outlet plan for restocks and avoid overselling—a key factor in maintaining product availability and customer satisfaction.

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A Trained Team Built for Volume Swings

No one had to be called in last-minute. Our warehouse team is trained to manage shifts in order volume without missing a step. That Monday looked different in volume—but not in execution.

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Fulfillment that Grows With You

When EZ Outlet first reached out, their biggest concern was whether a 3PL could scale with them. Not just on paper—but in practice.
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When that moment came, they didn’t have to guess. They saw it play out.

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Stride helped them move from 10 orders a day to 850 over a weekend without losing momentum. For a brand in growth mode, that’s not just a logistics win—it’s a strategic one.